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1) Website Disclaimer

Website Disclaimer – Black Top Improvements LLC

The information provided on this website is for general informational purposes only. While Black Top Improvements LLC (“Black Top Improvements,” “we,” “us,” or “our”) strives to keep information accurate and up to date, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability, availability, or timeliness of any information, services, graphics, or content contained on this website.

No Professional Advice.
Any content on this website does not constitute legal, engineering, architectural, accessibility, or other professional advice. You should consult the appropriate professional regarding any specific requirements applicable to your property, including local codes, ADA requirements, and site-specific conditions.

Estimates and Quotes.
Any pricing, schedules, or project timelines shown or discussed on this website are estimates only and are not a guarantee of final pricing or completion time. Final pricing and scope are determined by a written agreement, site conditions, measurements, accessibility, and other variables.

Third-Party Links.
This website may contain links to third-party websites. These links are provided for convenience only. We do not control or endorse any third-party websites and are not responsible for their content, privacy practices, or availability.

Limitation of Liability.
To the fullest extent permitted by law, Black Top Improvements LLC will not be liable for any loss or damage (including, without limitation, indirect or consequential loss or damage) arising from or related to use of this website, inability to use this website, reliance on information contained in this website, or any website errors/omissions.

Changes.
We may update this Disclaimer at any time without notice. Your continued use of the website constitutes acceptance of any changes.

Contact.
Questions about this Disclaimer:
Black Top Improvements LLC
Email: Blacktopimprovements@gmail.com

2) Terms & Conditions

Terms & Conditions – Black Top Improvements LLC

Effective Date: January 2026

These Terms & Conditions (“Terms”) govern your access to and use of the Black Top Improvements LLC website, landing pages, forms, and related services (collectively, the “Site”). By using the Site, you agree to these Terms. If you do not agree, do not use the Site.

1. Who We Are

Black Top Improvements LLC provides parking lot resurfacing, parking lot line striping, ADA/handicap markings, stenciling, and related services in Wisconsin and surrounding areas (“Services”). The Site is used to provide information and allow visitors to request quotes, submit contact requests, or schedule communications.

2. Use of the Site

You agree to use the Site only for lawful purposes and in a manner that does not infringe the rights of others or restrict their use of the Site. You agree not to:

Submit false or misleading information

Attempt to interfere with the Site’s security or operation

Use bots/scrapers to access the Site without permission

Upload viruses or malicious code

3. Quotes, Scheduling, and No Obligation

Submitting a request for a quote, contacting us, or scheduling a call does not create a binding agreement. Quotes are generally non-binding until confirmed in writing and/or a service agreement is executed. We may decline work based on scheduling, safety, location, scope, or other business reasons.

4. Service Agreements Control

If you hire us, the terms of any written proposal, estimate, work order, or service agreement will control over anything on the Site. The Site does not replace a signed contract.

5. Intellectual Property

All content on the Site, including logos, artwork, the bird mascot icon, text, graphics, images, and designs are owned by or licensed to Black Top Improvements LLC and are protected by intellectual property laws. You may not use, reproduce, distribute, or create derivative works without written permission.

6. User Submissions

When you submit information via our forms (e.g., name, contact info, address, project details, photos), you represent that the information is accurate and that you have the right to provide it. You grant us permission to use submitted information to respond to your request, prepare quotes, and provide Services.

7. Photo/Media Use (Portfolio)

We may take photos/video of completed work for documentation and marketing purposes (e.g., website portfolio, social media), unless you request in writing that we do not use images identifying your location or business. Any specific media permissions will be outlined in your service agreement.

8. Third-Party Services and Tools

We may use third-party tools to operate the Site and communicate with you (for example, GoHighLevel, email/SMS providers, analytics, and advertising platforms). Your use of the Site is also subject to their terms where applicable.

9. Disclaimers

The Site is provided “as is” and “as available.” We disclaim all warranties, express or implied, including merchantability, fitness for a particular purpose, and non-infringement. We do not guarantee uninterrupted access, error-free operation, or that the Site will be free from harmful components.

10. Limitation of Liability

To the maximum extent allowed by law, Black Top Improvements LLC is not liable for any indirect, incidental, special, consequential, or punitive damages, or any loss of profits/revenue, arising from or related to your use of the Site.

11. Indemnification

You agree to defend, indemnify, and hold harmless Black Top Improvements LLC from claims, damages, liabilities, costs, and expenses (including attorneys’ fees) arising from your misuse of the Site or violation of these Terms.

12. Changes to Terms

We may update these Terms at any time. The updated Terms will be effective when posted. Continued use of the Site means you accept the changes.

13. Governing Law and Venue

These Terms are governed by the laws of the State of Wisconsin, without regard to conflict of law rules. Any disputes shall be brought in the appropriate state or federal courts located in Wisconsin, unless otherwise required by law.

14. Contact

Black Top Improvements LLC
Email: Blacktopimprovements@gmail.com

3) Privacy Policy + Cookies & Tracking

Privacy Policy – Black Top Improvements LLC
Effective Date: January 2026

Black Top Improvements LLC (“Black Top Improvements,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, share, and protect information when you visit our website, landing pages, or submit forms (“Site”).

1. Information We Collect

A) Information You Provide
When you submit a form, request a quote, contact us, or schedule communication, we may collect:

Name

Business name

Email address

Phone number

Property address or city

Service needs (e.g., striping, ADA markings)

Notes about your project

Photos or files you choose to upload (if applicable)

B) Information Collected Automatically (Cookies & Tracking)
When you visit the Site, we may automatically collect:

IP address (or an approximation)

Device type, browser type, operating system

Pages viewed, time on page, clicks, and referral source

Approximate location (city/state) based on IP

Identifiers used for advertising/analytics (where permitted)

2. Cookies, Pixels, and Similar Technologies

We use cookies, pixels, tags, and similar technologies to:

Operate and improve the Site

Track conversions and measure marketing performance

Understand how visitors use the Site

Retarget ads to people who visited our Site (where enabled)

Examples of tracking technologies we may use include:

Meta (Facebook/Instagram) Pixel – to measure ad performance and show relevant ads

Google Analytics / Google Tags – to understand traffic and conversions

GoHighLevel tracking – to connect form submissions and funnel performance

Other advertising or analytics tools we may add over time

These tools may collect data about your visit and may set cookies or use similar identifiers. Some providers may combine this information with other information they have about you (subject to their policies).

3. How We Use Your Information

We may use information to:

Respond to quote requests and inquiries

Contact you by phone, email, or SMS about your request

Provide customer service and scheduling

Improve our Services and Site performance

Analyze marketing effectiveness

Protect against fraud, spam, or misuse

4. SMS/Text Messaging

If you submit your phone number, you may receive texts related to your quote request, scheduling, or project communication. Message frequency may vary. Standard message and data rates may apply. You can opt out of promotional texts at any time by replying STOP (where applicable). Service-related messages may still be necessary to complete an active request or job.

5. How We Share Information

We do not sell your personal information in the ordinary course of business.

We may share information with:

Service providers (CRM, email/SMS platforms, hosting, analytics, advertising platforms) to operate our business

Professional advisors (accountants, attorneys) when necessary

Legal authorities if required by law, subpoena, or to protect rights/safety

Business transfers (if we undergo a merger, sale, or reorganization)

6. Data Retention

We keep personal information as long as reasonably necessary to:

Respond to requests

Maintain business records

Comply with legal obligations

Resolve disputes and enforce agreements

7. Security

We use reasonable administrative, technical, and physical safeguards to protect information. However, no method of transmission or storage is 100% secure.

8. Your Choices

A) Cookie Controls
You can control cookies in your browser settings. Disabling cookies may affect functionality.

B) Advertising Preferences
You may be able to adjust ad settings within platforms like Facebook/Instagram and Google. You can also use browser or device settings to limit ad tracking where available.

C) Access/Correction
If you want to request access, correction, or deletion of your personal information, contact us using the details below. We will respond consistent with applicable law.

9. Children’s Privacy

Our Site is not intended for children under 13, and we do not knowingly collect information from children.

10. Updates to This Policy

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a new Effective Date.

11. Contact Us

Black Top Improvements LLC
Email: Blacktopimprovements@gmail.com
Service Area: Southeast Wisconsin